Have you ever been “stung” by the experience of working with a creative? You thought you understood what was going on, you thought THEY understood your instructions clearly but still, despite your best intentions, something went awry. In my nearly 20years experience working as a photographer, designer and advertising exec, I’ve seen a few projects […]

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In any service-based business, clients want to connect with the business owner. Right? So don’t think that just because you’re a man, that the same rules don’t apply to you. Or that “nobody cares what I look like, I don’t need a personal brand”. In fact, according to an article by Bridget Brennan for Forbes […]

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Clients often say to me that the main reason they hesitate to update (or even initiate) their personal branding, is they worry that they won’t look like themselves in the images. I’m all about communicating authentically and delivering nothing but authentic imagery for my clients to communicate their story. My client Melissa from Divine Creative […]

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You can’t control how your identity is being “data mined” by Facebook and you can’t control what they do with the information they already have about you, but you can choose to cultivate your personal brand, rather than have it be defined on your behalf which is what is already happening.

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