If you’re an online retailer, having an awesome interface with your clients is key. Whether it be a killer website or eCommerce portal, client experience online is everything. Imagine you’ve spent a considerable amount of time and money (and energy) crafting an amazing shopping cart…and now what??? At the very least, your customers need to SEE your product so they can purchase it (well…duh!) but how do they know how they will experience your product without actually touching it??? To compliment your static images, JettyBlue also specialises in editorial style shoots for your socials to compliment and drive traffic to your shopping website.

JettyBlue has its own professional photo studio with a selection of backdrops and professional lighting and camera equipment. We also have a gorgeous hamptons style deck and manicured gardens for those editorial shoots in a hurry. You can ship your goodies to us and we’ll arrange your model, hair and makeup artists. You don’t even need to be here! We’re also fully equipped to shoot on location.

By Samantha Halpern
B. Visual Communications (Photography & Digital Imaging)
Dip. Fine Arts (Photography)
Fully Accredited Member of the AIPP since 2008

Owner and Principle Photographer at JettyBlue Photography

Email me to connect and discuss your online fashion business imaging needs and learn how JettyBlue Photography can give you the tools to move serious amounts of stock online.

sam@jettyblue.com.au 0414 412 069.

When your Mum & Dad announce they’re renovating, you never expect to meet the love of your life. That’s exactly what happened to Alicia! Joel was one of the builders on site and Mums place and when Alicia popped in to check out the goings on, there were sparks and not just from the nail guns.

They were engaged in New Zealand and married at the amazing Ravensthorpe in Albion Park. Their brady bunch family were all in attendance and it was an amazing day!

Bride’s & Bridesmaid’s Accessories –  Collette Miranda

Bride’s Earrings – Swarovski

Shoes – Betts Miranda

Make-up & hair – Samantha Lee MUA

Celebrant – Belinda Richardson

Ceremony Location – Ravensthorpe

Entertainment and/or DJ – Ultimate Entertainment

Rings – Michael Hill Jeweller Sylvania

Floral Artist – Fancy Flowers by Felicity

Honeymoon destination – Hunter valley


Yesterday would have been my Grandmother’s 101st birthday. Here she is with my Dad in Melbourne, 1949.

Captured by a random street photographer, this is one of my favourite family photos. She couldn’t remember why they were there, but they were having a terrible argument, my Dad whinging about being made to wear such nice (but apparently dreadfully uncomfortable) clothes. The photographer appeared out of nowhere and “snap!”, scowls replaced with smiles in a 1/60th of a second. “Ooo, he could be such a little bugger!” she’d tell me.

She always took much care with her appearance, as if at any moment she’d get the call-up for a @vogue cover shoot. Well, you never know do you!?!?! Coming up to Mother’s Day, I think about all the mothers in my life – the very long line of firebrand women who all helped shape my history and my future. I think about this photo and how lucky I am to have this perfect window into a time in my history that so many never get to see. Its these precious pieces of my historical puzzle that are missing completely from my Mother’s side of my family thanks to Hitler.

I know that in a small way this image influenced my career choice, to capture that which cannot be described any other way, moments impossible to reproduce. The future of a family’s history. I wish I could tell these two how it would all turn out, how unexpected the twists their lives would take, how hard the fight would be. They’re both gone now, so I like to think they’re like they are here, a Mother and a son, happy together in one moment, no past quarrels, no future uncertain, just them, a street and one unknown photographer to whom I’m eternally grateful. #happymothersday #mothersday #motherandson #family #melbourne @melbourne #streetphotography #familyhistory #grandmother