Last week I had the enormous pleasure of (finally) shooting the delightful Dasha McGee of Dasha McGee Property. Dasha already had a very strong brand identity which she was using all over the place, but she wasn’t quite leveraging its potential becuase her imagery wasn’t current and not consistent with her brand in its look and feel. This inconsistency can make some clients feel uneasy about your brand, like they can’t trust it, and they might go elsewhere.

So, we worked together to craft Dasha a gorgeous personal brand collection for her to compliment her existing brand identity. Dasha had a firm idea of what she wanted and how she wanted to use the images along with a plan in place for her existing collateral such as a billboard that was in desperate need of replacement. As a local real estate agent, there’s nothing more important than “trustability”. Your clients decide on your trustability before they’ve even engaged with you, by your personal brand. Don’t underestimate the power of your personal brand. Don’t be put off by the new fancy moniker “personal brand”. Its always been there. Its just now that the interweb has sent our accessibility into hyper-drive that it has become a “thing”. What was it before the internet??? Reputation.


By Samantha Halpern
B. Visual Communications (Photography & Digital Imaging)
Dip. Fine Arts (Photography)
Fully Accredited Member of the AIPP since 2008

Owner and Principle Photographer at JettyBlue Photography

Email me to connect and book a personal consult to discuss your online business branding and how JettyBlue Photography can give you the tools to compliment your content marketing strategy. 0414 412 069.

JettyBlue is often called upon to shoot food for a load of different kind of clients. A recent one was Mike’s Grill at Gymea Bowlo and The Royal at Sutherland. I’ve also shot loads of restaurants and even food wholsalers such as Teys beef (you’ll see my image on their slow cooked beef in Woolies). I love shooting food so much, I even started my own food blog called Skiersgottaeat. If you haven’t figured it out already, I’m a die-hard skier, forever chasing the winter, so I thought I’d combine my photography and my love of all things skiing by shooting and reviewing eateries in and around the snowfields of NSW and VIC. Check it out on Facebook and Insta

For all the fella’s out there who think that personal branding is just for the ladies…think again. Don’t be put off by those who say things like “personal brand is just a fancy word for wanker”. Personal branding has always been there. What did we call it before the inter web sent our accessibility into hyper-drive? Reputation.

I had the pleasure of capturing David from OzLocal Australia for his personal branding on the eve of his flight to Cannes for a marketing industry event. The deadline was tight, but with the right tools and a space at the Pier 1 bar, I was able to process and supply a handful of images for him to take away that evening. Here’s the rest…

Not sure if personal branding is for you??? Check out my guide for the menfolk.

If you’re an online retailer, having an awesome interface with your clients is key. Whether it be a killer website or eCommerce portal, client experience online is everything. Imagine you’ve spent a considerable amount of time and money (and energy) crafting an amazing shopping cart…and now what??? At the very least, your customers need to SEE your product so they can purchase it (well…duh!) but how do they know how they will experience your product without actually touching it??? To compliment your static images, JettyBlue also specialises in editorial style shoots for your socials to compliment and drive traffic to your shopping website.

JettyBlue has its own professional photo studio with a selection of backdrops and professional lighting and camera equipment. We also have a gorgeous hamptons style deck and manicured gardens for those editorial shoots in a hurry. You can ship your goodies to us and we’ll arrange your model, hair and makeup artists. You don’t even need to be here! We’re also fully equipped to shoot on location.

By Samantha Halpern
B. Visual Communications (Photography & Digital Imaging)
Dip. Fine Arts (Photography)
Fully Accredited Member of the AIPP since 2008

Owner and Principle Photographer at JettyBlue Photography

Email me to connect and discuss your online fashion business imaging needs and learn how JettyBlue Photography can give you the tools to move serious amounts of stock online. 0414 412 069.

When your Mum & Dad announce they’re renovating, you never expect to meet the love of your life. That’s exactly what happened to Alicia! Joel was one of the builders on site and Mums place and when Alicia popped in to check out the goings on, there were sparks and not just from the nail guns.

They were engaged in New Zealand and married at the amazing Ravensthorpe in Albion Park. Their brady bunch family were all in attendance and it was an amazing day!

Bride’s & Bridesmaid’s Accessories –  Collette Miranda

Bride’s Earrings – Swarovski

Shoes – Betts Miranda

Make-up & hair – Samantha Lee MUA

Celebrant – Belinda Richardson

Ceremony Location – Ravensthorpe

Entertainment and/or DJ – Ultimate Entertainment

Rings – Michael Hill Jeweller Sylvania

Floral Artist – Fancy Flowers by Felicity

Honeymoon destination – Hunter valley


Yesterday would have been my Grandmother’s 101st birthday. Here she is with my Dad in Melbourne, 1949.

Captured by a random street photographer, this is one of my favourite family photos. She couldn’t remember why they were there, but they were having a terrible argument, my Dad whinging about being made to wear such nice (but apparently dreadfully uncomfortable) clothes. The photographer appeared out of nowhere and “snap!”, scowls replaced with smiles in a 1/60th of a second. “Ooo, he could be such a little bugger!” she’d tell me.

She always took much care with her appearance, as if at any moment she’d get the call-up for a @vogue cover shoot. Well, you never know do you!?!?! Coming up to Mother’s Day, I think about all the mothers in my life – the very long line of firebrand women who all helped shape my history and my future. I think about this photo and how lucky I am to have this perfect window into a time in my history that so many never get to see. Its these precious pieces of my historical puzzle that are missing completely from my Mother’s side of my family thanks to Hitler.

I know that in a small way this image influenced my career choice, to capture that which cannot be described any other way, moments impossible to reproduce. The future of a family’s history. I wish I could tell these two how it would all turn out, how unexpected the twists their lives would take, how hard the fight would be. They’re both gone now, so I like to think they’re like they are here, a Mother and a son, happy together in one moment, no past quarrels, no future uncertain, just them, a street and one unknown photographer to whom I’m eternally grateful. #happymothersday #mothersday #motherandson #family #melbourne @melbourne #streetphotography #familyhistory #grandmother

One of the absolute delights of my job is watching my client’s lives unfold over many years. I first met Tracey and Pat when their first daughter Chloe was just a baby and I photographed the family at Blackwoods Beach, Cronulla. Pat being a mad keen surfer, it was a no-brainer to include his board in that first family portrait (well, what kind of Aussie family portrait would this be without a piece of sporting equipment???)

So when Tracey emailed me to request an update of their family portrait because of their new addition, I was thrilled! Tracey wanted the new shoot to match the old, so we again visited Blackwoods Beach, but this time I found a different corner to shoot in to give their imagery a new feel but still keeping with the theme. Congratulations Tracey and Pat on the arrival of Kirra-Rose. She’s delightful! I can’t wait to see what the two of you have in store next. xxxxx

Its not too late to update your family legacy before the weather gets too chilly! The light is absolutely divine this time of year and because daylight savings is over, we can start much earlier to catch the perfect light – which makes for happier little ones 😉 or 0414 412 069

Looking forward to chatting with you soon!
Sam.  Xxxxx

So Australia voted and it came to pass…same sex marriage equality is here! Hurrah! But what does that mean for all couples? How has the legal landscape changed when it comes to the “I do’s”??? I spoke to my good friend and expert celebrant Lillian Lyon to get the low-down on what has changed, what you need to be across and what it all means…

Thanks to industry expert and good friend Lillian Lyon of Lyonheart Celebrations, I can share with you the little-publicised nugget of info that could potentially sway your decision to hire one celebrant over another. As of March 9th 2018 all celebrants without exception must declare whether they are EITHER a “Marriage Celebrant” or “Religious Marriage Celebrant”. If a celebrant defines themselves as a “marriage celebrant” they by law cannot refuse your booking based on gender preference. Only a “religious marriage celebrant” has the right to refuse a same sex couple based on their religious beliefs. All celebrants MUST by law display exactly the words “marriage celebrant” or “religious marriage celebrant” on all business material including business cards, advertising, online and social, letterheads and all correspondence. The terms “celebrant” or “civil celebrant” alone are no longer legally accepted. Same sex couples will be able to identify whether a celebrant supports marriage equality or not based on these definitions.


Shopping for a celebrant is the most important part of planning your wedding and recommendations from friends is a good place to start. Once you’ve got your short list to visit, make sure your celebrant is more than a pretty face with a good PA and is 100% up to date with the latest changes to the marriage legislation. It is their responsibility as part of their professional practice to keep themselves informed, not to wait for a memo from the Attorney General. Ask them to explain these new changes to you and if you’re met with a blank face, that’s your que to exit stage left. Quick.

In nearly 20years shooting weddings, I’ve seen some absolute shockers from celebrants…rings exchange forgotten, an overbooked (and somewhat flustered) celebrant mixing up their couples’ ceremonies and my all time favourite – the marriage certificate with the Groom’s Dad’s name instead of the Groom’s! The calligraphy was gorgeous though. So ask family and friends for their recommendations along with solid opinions from experienced vendors. With such an important change in the marriage laws, I would not hesitate to recommend these two ladies who are not only very pretty and have great PA’s, but are highly experienced, have been celebrants for a long time and are simply wonderful people. Tell them I sent you 😉



Lillian Lyon
LyonHeart Celebrations

Catherine Kennedy
Your Sydney Celebrant