Month / June 2018
By On In Human Icon Alchemy, PortraitsLeave a comment

Last week I had the enormous pleasure of (finally) shooting the delightful Dasha McGee of Dasha McGee Property. Dasha already had a very strong brand identity which she was using all over the place, but she wasn’t quite leveraging its potential becuase her imagery wasn’t current and not consistent with her brand in its look and feel. This inconsistency can make some clients feel uneasy about your brand, like they can’t trust it, and they might go elsewhere.

So, we worked together to craft Dasha a gorgeous personal brand collection for her to compliment her existing brand identity. Dasha had a firm idea of what she wanted and how she wanted to use the images along with a plan in place for her existing collateral such as a billboard that was in desperate need of replacement. As a local real estate agent, there’s nothing more important than “trustability”. Your clients decide on your trustability before they’ve even engaged with you, by your personal brand. Don’t underestimate the power of your personal brand. Don’t be put off by the new fancy moniker “personal brand”. Its always been there. Its just now that the interweb has sent our accessibility into hyper-drive that it has become a “thing”. What was it before the internet??? Reputation.

   

By Samantha Halpern
B. Visual Communications (Photography & Digital Imaging)
Dip. Fine Arts (Photography)
Fully Accredited Member of the AIPP since 2008

Owner and Principle Photographer at JettyBlue Photography

Email me to connect and book a personal consult to discuss your online business branding and how JettyBlue Photography can give you the tools to compliment your content marketing strategy.

sam@jettyblue.com.au 0414 412 069.
By On In miscellaneousLeave a comment

JettyBlue is often called upon to shoot food for a load of different kind of clients. A recent one was Mike’s Grill at Gymea Bowlo and The Royal at Sutherland. I’ve also shot loads of restaurants and even food wholsalers such as Teys beef (you’ll see my image on their slow cooked beef in Woolies). I love shooting food so much, I even started my own food blog called Skiersgottaeat. If you haven’t figured it out already, I’m a die-hard skier, forever chasing the winter, so I thought I’d combine my photography and my love of all things skiing by shooting and reviewing eateries in and around the snowfields of NSW and VIC. Check it out on Facebook and Insta

By On In Human Icon Alchemy, PortraitsLeave a comment

For all the fella’s out there who think that personal branding is just for the ladies…think again. Don’t be put off by those who say things like “personal brand is just a fancy word for wanker”. Personal branding has always been there. What did we call it before the inter web sent our accessibility into hyper-drive? Reputation.

I had the pleasure of capturing David from OzLocal Australia for his personal branding on the eve of his flight to Cannes for a marketing industry event. The deadline was tight, but with the right tools and a space at the Pier 1 bar, I was able to process and supply a handful of images for him to take away that evening. Here’s the rest…

Not sure if personal branding is for you??? Check out my guide for the menfolk.