Business Branding
Update your corporate brand perception with a killer photoshoot. Forget boring headshots! Professional services have personality AND professionalism. Project your firm as the experts you are.
Category / Human Icon Alchemy
Rock your Brand Identity
Last week I had the enormous pleasure of (finally) shooting the delightful Dasha McGee of Dasha McGee Property. Dasha already had a very strong brand identity which she was using all over the place, but she wasn’t quite leveraging its potential becuase her imagery wasn’t current and not consistent with her brand in its look […]
Personal Branding isn’t just for the ladies
For all the fella’s out there who think that personal branding is just for the ladies…think again. Don’t be put off by those who say things like “personal brand is just a fancy word for wanker”. Personal branding has always been there. What did we call it before the inter web sent our accessibility into […]
The Art of the Perfect Brief
Have you ever been “stung” by the experience of working with a creative? You thought you understood what was going on, you thought THEY understood your instructions clearly but still, despite your best intentions, something went awry. In my nearly 20years experience working as a photographer, designer and advertising exec, I’ve seen a few projects […]
A Personal Branding Guide…for the menfolk
In any service-based business, clients want to connect with the business owner. Right? So don’t think that just because you’re a man, that the same rules don’t apply to you. Or that “nobody cares what I look like, I don’t need a personal brand”. In fact, according to an article by Bridget Brennan for Forbes […]
Social Proof – a client testimonial
Clients often say to me that the main reason they hesitate to update (or even initiate) their personal branding, is they worry that they won’t look like themselves in the images. I’m all about communicating authentically and delivering nothing but authentic imagery for my clients to communicate their story. My client Melissa from Divine Creative […]
Facebook – Cracking the Code on your Personal Brand
You can’t control how your identity is being “data mined” by Facebook and you can’t control what they do with the information they already have about you, but you can choose to cultivate your personal brand, rather than have it be defined on your behalf which is what is already happening.
ArcShot Media Meets his match!
Everyone has that fear. Its so real you can smell it. Well, I couldn’t quite smell it on James today, but the videographer extraordinaire sure was shaking in his boots. Here’s a sneek peek from his Human Icon Alchemy shoot this arvo…
Human Icon Alchemy – Your Personal Branding Imagery
Anyone can and should have a strong personal brand. Who are you? What do you stand for? What are you known for? Do you express yourself with your wardrobe? Are you Kmart or Armani? We all like to be defined and feel understood and to understand others